How to Add Schema Markup & Rich Snippet to WordPress Site or Blog?

If you want to show the user enhanced information, then you should apply schema markup for your WordPress website or blog. You want to get your website or product in Rich Snippet then you should know about How to Add Schema Markup to WordPress.

Before adding a schema markup you should know about Schema and Rich Snippets.

What is Schema Markup?

Schema Markup is found by Schema.org and it is called microdata to show the enhanced information in the form of Rich Snippets in Search Engines.

How to Add Schema to WordPress

It is necessary in recent times to get more traffic and sales. You can apply Schema on the following categories:

  • Blog Posts
  • News Article
  • Local Businesses
  • Events
  • Breadcrumbs
  • Video
  • Person
  • Recipe
  • Products

Is Schema Markup Important?

In recent times or upcoming times, Schema gets more preference. If you want to show your Products or Article Summary or Extra Information. You should apply schema markup for your website or blog.

Schema Markup will help you to get featured snippets for the article, rich snippets for products.

What is Rich Snippet?

Rich Snippet is used to show your product summary and show the ratings, photo, images, star, author, in Search Engines like Google, etc.

Example: If we search the Remi Note 7 on Google then it will show the products like this through Rich Snippets.

Rich Snippet

What is Featured Snippet?

A Featured Snippet is an answer to the user query. Featured Snippet can be answered, a summary of an article, etc.

Featured Snippet will apply on the blog or article to solve the user’s query early.

Example: If we search WordPress Breadcrumbs Plugin then it will show the featured snippet like this.

Featured Snippet

How to Add Schema to WordPress Website?

Here we tell you about How to Add Schema Markup to WordPress Website through a plugin. So you should know about the best schema markup WordPress plugins for getting snippets.

If you want to apply Schema Markup on your WordPress Website then follow these steps.

Step 1: Login into Your WordPress Admin Dashboard.

Step 2: Go to Plugins and click on Add New.

Add New Plugin

Step 3: Install and Activate Schema Plugin.


Step 4: Go to Settings in Schema.

Step 5: In Settings, First it will ask Site Type and Publisher Logo under General. So choose your website type and upload your website logo. After adding website type and logo, Click on Save Changes.

Step 6: After General, You will see the Knowledge Graph. In this, you will see 4 options.

  • Organization Info
  • Search Results
  • Social Profiles
  • Corporate Contacts

a. Organization Info:

In organization info, it will ask you are an Organization or Person.

If you will choose Person then you will fill only your Website Name or URL.


When you will choose Organization then you will fill your Website Name, URL, Logo.


After choosing Person or Organization, Click on Save Changes.

b. Search Results:

After Organization Info, you will see Search Results in a clickable link.

So go to Search Results.

Search Results

Enable Sitelink Search box and Site Name.

Put your Site Name and Alternative name if you have.

Click on Save Changes.

c. Social Profiles:

In Social Profiles, add all your social media profile links here. Facebook Page, Twitter, Pinterest, etc.

After adding all links, click on Save Changes.

Social Profiles

d. Corporate Contacts:

In this, you will add your Contact Number, Contact Page. You can choose other also. Click on Save Changes.

Corporate Contacts

Step 7: You will see Schema after Search Results.

Choose your website About us and Contact Us Pages in Special Pages Section.

Choose Your Pages

You can enable other options.

Click on Save Changes.

If you want to apply Schema early then you can do it by Quick Configuration Wizard.

So after applying schema, it will show your website on Search Engines with your Pages, Social Profiles, Logo, name, Contact Info.

Schema Markup will show by Search Engines like Google. The search engines will add itself. You can not do more about it.

This plugin is for showing your Website details, Pages, Sitelinks in Google SERP by implementing Schema.

How to Add Schema to WordPress Posts for Rich or Featured Snippets?

Step 1: Go to Plugins and click on Add New.

Add New Plugin

Step 2: Install and Activate All in One Schema Rich Snippets Plugin.

All in One Schema Rich Snippets

Step 3: If you want to add Schema for your Blog Posts then go to your WordPress Posts and Schema Section will show after the Post.

It will show this to you.

Configure Rich Snippet

Step 4: Select the Post, in our case, we choose Article. After choosing Article, it will ask you the following details for your blog posts.

  • Article Image
  • Article name
  • Short Description
  • Author
  • Publisher Organization
  • Publisher logo

Example: We have a Post How to Add Email Subscription to WordPress then we have applied schema on it through fill all the above details.

Article Rich Snippet


Article Snippet

After applying the Article Rich Snippets on your blog then it will show the Summary of your blog after the post like this.

Article Summary

So this is the Schema Markup Implementation for your blog to get Featured Snippets. It will show your article summary.

If you want to review article for rich snippets then do this:

Step 1: Go to Configure Rich Snippet.

Step 2: Choose the Item Review option for your article.

Step 3: It will ask you for the Reviewer’s Name, Review Item, Your Rating. ( Do this if you write a review of any products.)

Here we put author name in reviewer’s name, Give blog title in Review Item and Give the Rating like this.

Rich Snippet-Item Review

Then it will show like this after the post:


This article will show in the Google SERP with ratings guaranteed.

You can apply many types of schemas through this plugin. Use any method for getting featured or rich snippets.


If you have not applied Schema techniques for your Website or Blog post then use these techniques for implementing Schema. Use Schema for getting high traffic and increase your website or blog CTR (Click Through Rate).

So you can easily implement schema through these plugins. Tell us in a comment which method do you want to apply or want to apply all the methods.

If you have liked this article, then share it on your Social Media Profiles and like our Facebook Page.

Bonus Tip:

If you want to get your Blog post in Featured Snippet then write a summary in the first paragraph otherwise make points or divide it into headings or subheadings.

If you use this technique there is no need to use a plugin for getting a featured snippet.

Useful Resources:

7 Best Schema Markup & Rich Snippets WordPress Plugins for You in 2019

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5 thoughts on “How to Add Schema Markup & Rich Snippet to WordPress Site or Blog?”

  1. hello!,I like your writing very a lot! proportion we keep in touch more approximately your
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  2. Actually, I am working on my website very hard to get sharp results, but so far no improvement, but I have learned a lot from this page, and hope it will help us to grow.

    I am working for my client to improve in SERP results and Schema Markup is definitely gonna help me. I would like to ask one thing that these schema markups will help with Open Graph results as well. I Have Just Setup “All In One Schema Rich Snippets” Plugin on my website. But I have a doubt on how to make sure Google is picking up the correct aggregated reviews as in schema markup the reviews are hard coded.

    My quick questions are; how to make sure that the reviews are true for local business? How much time does it take to show up rich snippets for my search results? Anyways, thanks for sharing schema Markup will definitely help my business.


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