With over a billion websites all over the internet, it has become critical for each business to market itself properly. Online marketing is becoming more complex every day, especially with the increase in businesses in every domain. So you should create a proper Word of Mouth Marketing strategy for your WordPress Blog or business.
Because one significant way of online marketing is SEO. Since the keyword difficulty of every keyword is increasing due to its demand, it is harder for smaller businesses to market themselves.
But to succeed in business, they still need to generate positive word-of-mouth. However, generating word-of-mouth digitally is not the same as word-of-mouth in the real world.
You need to create a proper marketing strategy that will help you spread about your business.
Your only challenge as a digital marketer is to create the positive word-of-mouth marketing buzz that can help you market your store like never before.
It is significant to note here that having a WordPress blog is essential for businesses today much like the management of your blog and website that requires a proper hosting platform and maintenance service to help you out with all that you need.
How to Create Word of Mouth Marketing Buzz for Your WordPress Blog in 2020?
We have compiled a list of steps you should take to market your digital business in 2020 across the internet. Let’s look at all of them to create a Word of Mouth Marketing Buzz for your business.
1. Online Reviews
Online reviews can make or break your business.
Source: Screengrab of ‘Avengers Review’ search
Google is beneficial in telling the world about your reviews. So, whenever you search ‘Your business name’ + reviews, all the review results will start appearing on the search page.
Now, if your business has bad reviews, i.e.reviews fewer than 4, people will think twice before buying anything from you. That’s why it is essential to keep a positive rating.
Now, who fills these reviews? These can be your current customers, your previous customers, and even your competitors.
You only need to take care of your customers. So, always try to submit the best service to them and let them know that you care about them.
Your WordPress blog could become the voice of your customers. You can ask them to review your services through intelligent posts on your blog.
2. Social Reviews
Your social reviews can also make a difference in what people think about your brand.
If your customers are not satisfied with your service, they will create the contrary word-of-mouth marketing buzz almost everywhere, including social media. Since your potential customers also exist on social media, these reviews can change their thinking.
So, it is crucial that you don’t let any negative comment pass, comments are super important for your blog, socials, website and well anywhere really.
The best way to tackle this problem is by using software such as Social Mention and Brand Mention to find out everything that people say about your brand.
Tools like these will search your brand name and its relevant keywords and provide you with a daily report. You can use that to sort out the issue on an immediate basis.
3. Ask Customers/Visitors for Reviews
The next way to market your brand or to spread positive word-of-mouth is by publishing case studies and customer stories.
These are some of the best ways to market your brand. See how some of the finest brands in the market are doing it.
Shopify has over 1 million customers. The hosting platform works by promoting the pain points of its customers and then selling itself as the solution. It works great!
The story mentioned above is one where Shopify helped this store owner made over $16K in just a month.
This story is an interview that Shopify did. It then transformed it into a creative case study that other eCommerce stores can learn from.
You can do something similar. Take the example of WpBlog and how they are gifting WordPress blog themes free to their visitors to generate Word of Mouth Marketing buzz.
4. User testimonials
Another great way to market your brand is by using testimonials on your product pages, check out the pages, and even on the homepage of your brand. The ConversionXL Conversion Copywriting course says that testimonials are the driving force behind purchases.
This is the homepage of the Shopify hosting platform. And, you can see that they are selling their eCommerce platform by using their customer reviews.
It is because people like to see what other people said about a product before they pay money to buy it. After all, everyone is looking for value in whatever they purchase.
5. Affiliate Sites + Sponsored Content
One of the best ways to create a positive vibe around your brand is by promoting your brand through sponsored content and affiliate networks. You can join networks such as Clickbank, Leadpages, ShareASale, Peerfly, JVZoo, and various others.
These will charge a commission per sale, but they will be able to provide your more sales for almost no extra expense. Similarly, you can create your affiliate network through Affiliatly, iRefers, and Referral Candy. All these will help you launch your affiliate network.
Source: Screengrab of an affiliate software Affiliatly
Your customers, bloggers, affiliate marketers, and performance marketers can use this network to spread the word about your eCommerce store. You can even offer them free blog images of products so that they have everything they need to promote you.
6. Product Ratings
One way to spread positive word-of-mouth is by featuring a sponsored post on a third-party magazine. This list should include ratings of your products.
The author of the post should compare your products with products available on other brands. What this will do is that it will increase awareness about you as a brand.
If your product has more features, it will probably increase the sales of that product. So, it is a WIN-WIN in both situations. Although this one will be a sponsored post.
In the long-run, blogs will automatically start including you in their comparison articles. Blogs around topics such as ‘WordPress vs Blogspot’ will be an excellent way to start.
7. Referral Gifts
Another way to increase the positive spread of word is by promoting referral contests and gifts. You can offer a 50% off if someone brings another customer through them.
Or, you can offer a $20 cash back on every sale that is above $100. This will help you get more customers, generate more sales, and make more sounds around the web. Almost every store has a referral gift system. So, you will have to use your creative mind to come up with something original.
8. Influencer Marketing
Last but not least, don’t forget influencers. They are the ambassadors of your brand. You can even hire a few social media influencers to promote your brand.
Most social media influencers that have followers in millions are too expensive to hire for a small brand. But you can find influencers that are focused on a particular niche. Use them to spread positive word-of-mouth about your brand.
In this competitive world, spreading and creating positive word-of-mouth marketing buzz is not as easy as you may have thought. But with a creative strategy and consistency in your work, you can efficiently market your brand to the right audience.
On the other hand, for your website, it is essential that you consider reliable options. The WordPress experts at The WP Help offer various services for hyper optimized speed for your website through their managed hosting and maintenance platform.
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