This is the complete guide to WordPress Website Maintenance Checklist.
Websites are one of the most popular, if not the most popular, way of businesses to represent themselves to a broader audience.
Whenever someone tells you about a product or a service, the first thing that you do is go to the relevant website to see and read about them in more detail.
If the site is well optimized and user-friendly, it is highly likely that you will eventually buy something. If not at that time, it is highly probable that you will return to the website to make the purchase.
Considering all the benefits of having a smooth and speedy website that is easy for the users to interact with, it is vital that you maintain it regularly.
Not only would it be up to date, but it will also make you more competitive in the market. There is also a great probability of you increasing the conversion rate and earning higher revenues in return, without any additional operational costs.
Website Maintenance Definition
As the name itself suggests, website/WordPress maintenance refers to the act of regularly checking and updating the website to make sure that it is updated and always relevant.
You update all the possible options such as security, user-friendliness, other issues, etc. to keep the users engaged and satisfied.
So, if you want to keep the existing customers engaged, and even attract more potential customers, you need to keep your business’s website on point.
In order to help you out with it, here are all the essential tips for website management that you can follow to make sure that your website does not miss out on anything. So, without any further ado, let us get right into it!
6 Awesome WordPress Website Maintenance Checklist Hacks for You
If you want to do proper maintenance of your WordPress website or blog then we recommend you follow these WordPress Website Maintenance Checklist.
1. Update The Content On Your Website Regularly
The most critical element of any website is the content that is available on it. The major thing that separates your website from other competitive websites is the content that you post/publish on it. For instance, there are countless news reporting websites on the internet. Consider BBC and CNN, for instance.
Both of these have more or less similar topics that they write on. However, both websites have different users, and one might even have more than the other. The question is, why does one perform better than the other if they both cover the same news topics?
Well, it is due to the content that they write under a specific topic. One might be more engaging and persuasive, while the other just list down the facts and figures.
Similarly, if you own a website, you need to make sure that the content on it is always updated and relevant, so people continue visiting it.
For instance, if you cover technology, make sure that you have all the latest technological advancements and breakthroughs covered and in a persuasive and engaging manner. If you do it right, people will continue to visit your website, and will attract more future audiences as well!
Apart from the content, update the rules and regulations, including legal policies and terms. This is vital as law changes over time. If you have old terms and conditions, users may find loopholes and misuse the content in any possible way, and you would not have any legal backing!
2. Perform User Testing Annually
Once you build a website for your business, one essential thing that you need to do is perform user testing on an annual basis. The reason for it being annually and not monthly or weekly is because there are no significant changes in the website designs in a short period of time.
For instance, consider any website layout from a year ago. Instagram, for example, the same layout for much over a year now. This is because it is still very functional and friendly for its users.
Moreover, consider Facebook’s layout, which has changed over time, especially the mobile version. Similarly, to keep up with the forever changing tastes and styles of the users, you need to perform user testing annually.
It is best if you get a third party to do the job for you, as it will give a new set of eyes to view the website as a customer and provide you with better insights.
Also, do usability testing along with it to make sure that it is easy for the users to use and navigate, and the website is accessible on all devices such as phones, laptops, PCs, tablets, etc.
3. Check And Update Browser Compatibility
Next up, you need to regularly check whether your website is compatible with all the different browsers out there or not. Some might not give it much importance, but it plays a substantial role in getting users that use different types of browsers.
For instance, the majority of Apple users prefer Safari over Google Chrome, whereas many Microsoft/Android users prefer Google Chrome over Safari. Apart from these two browsers, there are many more that people prefer over them, such as Opera, Mozilla Firefox, Microsoft Edge, etc.
So, if you want to engage people that use all these different browsers, make sure that your website is compatible with all of them. Often times, you will come across a website that works just fine on Google Chrome but is all messy and hard to use on any other browser, such as Mozilla Firefox. Consider using browser shots to check whether your website is compatible with all browsers or not.
4. Keep Things Smooth And Speed
Keeping things smooth and speedy on the website is another excellent way of engaging more customers and keeping them satisfied. Users on the internet have a short attention span.
So, it is best that your website is speedy enough, so people don’t lose their attention. This will only drive your audience away. Also, this will decrease the overall traffic on your website and harm your revenue. On average, a website should only have a loading time of 2-3 seconds and not more.
Keeping the website optimized is essential so that you keep the upper hand over your competitors. For example, if you run a clothing website, you will find plenty of competition on the internet.
For example, there are two websites, X and Y, and both sell similar clothes, there will be a stiff competition between the two. If X has a longer loading time than Y, people will more likely switch from X to Y due to the delay. So, if you want to keep the upper hand, keep your website speedy and optimized.
If you want professional help and support, you can let TWPH do the job for you!
5. Fix Broken Links
Depending on the type of content you post on your website, there is a high probability that you will use outbound links as references/sources. It is an excellent way of making the content more credible in the eyes of the reader. However, the mistake that many website owners make is that they forget to update those links.
Often times, links get changed or removed permanently. In such cases, whenever the users click on a specific link on your website that is removed or altered, they will receive an error 404 that it does not exist. That leaves a negative impression on your website.
So, make it a habit to regularly update all the links on your website in case they change their domain or get removed permanently. You can easily fix such links by either updating them with the new URL or just removing it entirely.
Although links don’t change or get deleted much often, it is still preferable that you check and update them after every couple of months.
Also, there are tons of online tools that are available for you to look out for all the broken links on your website, with the most popular being Google Search Console. With the help of such tools, not only would fixing links very easy, it will take very little time too!
6. Regularly Check For Security Updates
Lastly, you need to make sure that your website is always protected from potential hackers and other cybercrimes. The only and the most efficient way to do so is by keeping the security features on your website always updated.
Protecting data becomes even more crucial when you have other sensitive data as well, for instance, personal information of all your customers.
Make sure that all the plugins, platforms, scripts, have updated security features. So, always keep an eye for new updates and releases by developers, because they release them to fix any potential exploits.
So, don’t procrastinate and make your website vulnerable to cybercrimes and take its security very seriously!
So follow these WordPress Website Maintenance Checklist for your website or blog and make your website fresher in the eyes of search engines.
These were all the essential WordPress Website Maintenance Checklist that you can follow to keep your website up to date and maintained. It will help you enhance your business even more and attract the audience and keep them engaged.
Also, letting professionals like TWPH do the WordPress maintenance service for you is an even better method of making sure that your website is always updated.
Not only would it save you plenty of time, but it will also be more efficient as we specialize in WordPress website management, and you would never have to worry about extensive website maintenance costs.
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